Brazil – For the first time, Johnnie Walker whisky brand invites Brazilians to be co-authors of a special packaging. Since mid-January, brand fans in Facebook can vote for phrases and images of authors and artists about three subjects, chosen to represent the Brazilian soul: passion, creativity and beauty. The vote runs until February 14, when [...]
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Argentina and Chile – 2012 was an interesting year for the bottler and brewer CCU group. The companyrecently reported a 7.6% growth in sales volumes for the last year, followed by a significant increase in Chile (9.3%) in opposition to a decrease (1.9%) in Argentina. The performance gave enough support to the plans for this [...]
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Chile –A new standard proposed by a Chilean senator for nutrition labelling is generating several debates, six months before takes effect. The problem is that the Ministry of Health is establishing regulations on which products must bear a label on its packaging saying if they are high in sodium, fat, calories or sugar. Guido Girardi, [...]
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