Label Summit in Africa

| April 25, 2012 | Comments (0)

From left to right: Karen Stretch, Gill Loubser (WPN editor from Africa), Roger Pellow (Tarsus MD) and Susi Moore at the inaugural Label Summit Africa, held at the Cape Town International Conference Centre during March.

South AfricaThe first-ever Label Summit Africa was highly acclaimed by 300-plus delegates and an impressive number of exhibitors. It was held inCape Town in mid-March as a text-book exercise in how to compile a tantalising conference programme, how to attract an impressive number of delegates, how to bring together the entire label industry supply chain, and how to organise an event that ran on well-oiled wheels.

As Roger Pellow, group MD, commented at the end of the conference: “Label Summit Africa has been an enormous success – far exceeding our original expectations. Delegate and exhibitor feedback has been hugely positive particularly about theSummit’s content and choice of venue.”

The conference programme delivered fresh ideas on ways to do business and was hailed by delegates as thought-provoking.

Proceedings included a keynote address by Jay Gouliard of Avery Dennison Label & Packaging Materials, who highlighted the importance of innovation, especially opportunities and benefits offered by eco labels, and ways in which improving sustainability can maximise profitability.

Corey Reardon of AWA Alexander Watson Associates presented key findings contained in his company’s Labeling Markets Africa & Middle East Market Study & Sourcebook  2012.

AWA’s study provides details of pressure-sensitive, glue-applied, sleeving, in-mould and other labelling technologies, segmenting the label market in Africa and the Middle Eastby application category, country/sub-region and end-use segment (go to reports@awa-bv.com for more information).

Apart numerous other stimulating presentations, theSummitfeatured well-received panel discussions. The printer panel discussion addressed challenges and opportunities facing label converters and examined the requirements of export markets for global competitiveness.

The retailer discussion group, which included panellists from South African retailers such as Woolworths, Clicks and Shoprite, tackled private labels versus premium brands and also considered the importance of personalisation in the face of growing demand for short-run promotions. The beverage panel comprised wine producers such as Boland Cellar, Boer & Brit and Haskell Vineyards, plus a wine label designer, discussing brand enhancement and ways to engage consumers through product promotion.
Supporting the conference, theSummit featured a table-top exhibition and impactful and innovative social programme.

Delegates’ and exhibitors’ time was productively spent with valuable networking opportunities throughout the event. For instance, 200-plus delegates attended a dinner and beach party at Grand Café & Beach in Cape Town’s Granger Bay on the opening evening, while another 150 enjoyed wine tasting and a blending, bottling and labelling session at Zevenwacht wine estate (on the famous Stellenbosch Wine Route).

Last word goes to Roger Pellow: ‘It’s clear that the speaker programme gave the audience inspiring and fresh insights into ways of doing business and opening up new opportunities. We’re confident that the mix of technology presentations, discussion panels and customer case studies allowed delegates to gain new ideas on to increase business across the African continent. We will be returning in2014.’

Contributed by Gill Loubser

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Category: Africa, Label & Printing, WPN News

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