South Africa – One of South Africa’s best-loved icons, Distell’s Richelieu brandy, is now available in a limited edition, sporting a highly-decorated shrink sleeve that cleverly depicts the brand’s hallmark gold braiding.
Distell’s marketing team must be applauded for this latest packaging idea that’s helping to stimulate renewed interest in this long-established brand.
There’s a full list of credits for this innovative concept. The shrink sleeve is printed by Durban-based Ferroprint on a Nilpeter FA six-colour press using inks from Cape Town’s Select Inks. Contract packer, Qualipak, is responsible for applying the shrink labels to the bottles. The shaped bottles are supplied by Nampak Glass and the printed screw caps are from Nampak Closures. Finally, Distell’s Wadeville (Gauteng) plant undertakes filling and capping operations.
Editor´s note: The French influence on South Africa’s wine and spirits industry is particularly strong among Distell’s brands and Richelieu is a prime example. This brandy has a strong French heritage but has been developed with an uniquely South African identity.