Tag: "Gisela Schulzinger"

Packaging in the “relationship generation”

Packaging in the “relationship generation”

October 21, 2011 | Comments (0)

Definitely the world has changed. After the technological revolution of the late 90th and the arrival of social networks, a new historical moment began, the era of the relationship. For this reason the relationship between brands and consumers has also changed and today what people expect of the products and services goes far beyond the [...]

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